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Bozoma Saint John

Bozoma Saint John, also known as Boz, is the Chief Marketing Officer at Endeavor Global Marketing. In June 2017, Uber Technologies, Inc. named Ms. Saint John Chief Brand Officer and was responsible for improving the brand image of Uber. She ran Global Consumer Marketing of Apple Music and iTunes and was the Head of Global Marketing and Senior Vice President at Beats Music, LLC.

Ms. Saint John led on all Beats Music marketing initiatives, from brand and performance marketing to collaborations with Target, Chevy, Beats Electronics and others. She utilized her experience combining music with powerful international brands to further the Beats Music mission of delighting music fans and supporting a sustainable music business. Hand in hand with the Beats Music and Beats Electronics executive teams, she executed strategic marketing initiatives in order to earn and nurture true consumer brand recognition, loyalty, and equity that enable Beats Music to take its rightful place at the forefront of pop culture. For the last decade and a half, she has been blazing marketing and advertising trails across various industries including consumer packaged goods, digital music/entertainment, fashion, automotive, and sports.

Prior to joining Beats Music, she served as the Head of the Music and Entertainment Marketing Group at Pepsi-Cola North America where she was responsible for leading breakthrough, integrated & sustained consumer engagement plans for brands across the soda giant’s beverages portfolio. She has spearheaded multiple 360º integrated programs that engaged tastemaker- consumers in the Pepsi brand through music, film, television, print, online, grassroots, events, and retail vehicles. During her tenure at Pepsi-Cola she managed brand integrations with media juggernauts like the Super Bowl, GRAMMY Awards, MTV VMAs, and CMA Awards. Her prior experience includes Vice President of Marketing for fashion brand Ashley Stewart and traditional advertising agency management at Arnold Worldwide and Spike Lee’s Spike DDB.

Throughout her career, she has been recognized by some of the industry’s most influential media outlets including Billboard Magazine’s Top Women in Music and Top Executives 40 Under 40, Fast Company’s 100 Most Creative People, Ebony Magazine’s 100 Top Executives and was featured on the cover of AdWeek as one of the most exciting personalities in Advertising. She also contributes her expertise to various groups including serving on the Leadership Council for the United Nation’s partnership with the PVBLIC Foundation and as a mentor for the Levo League.

She is a graduate of Wesleyan University with a BA in English and African American Studies.