Rochelle Holguin is Vice President, Creative Music Strategy for Viacom Brands: MTV, VH1, BET, Logo, CMT + Whosay . She oversees music supervision for content creators across programming, marketing, digital as well as the recently launched MTV studios business. Rochelle also spearheads the A+R and marketing initiatives for the global Viacom Production Music Library.
Prior to her current role she held the post of VP, Creative Strategy at Universal Music Publishing Group. Her responsibilities included serving as the creative liaison between A+R and the Film/TV department. She worked to shift internal culture and teams to work more collaboratively across the company to further develop partnerships and promotional opportunities for songwriters in the entertainment community.
Previously at MTV she developed and executed significant music marketing campaigns for primetimeseries Teen Wolf, Awkward, Faking It, The Real World, Teen Mom, Jersey Shore and The Hills among others. Prior to joining MTV, she was a music coordinator at Hit The Ground Running Inc.
Ms. Holguin received a bachelor’s degree in Economics from UCLA. In 2015 she was named an emerging Powerful + Influential Latino in Entertainment by the Imagen Foundation. She is on the advisory board for Women In Music and the NVAK Foundation, a music education nonprofit that seeks to provide equal access and equity for young musicians, especially young women and girls, living in communities facing social, political and cultural strife.